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1 a matter of national importance
Общая лексика: дело государственной важностиУниверсальный англо-русский словарь > a matter of national importance
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2 importance
importance n importance f (of doing de faire) ; her career is of great importance to her sa carrière est très importante or compte beaucoup pour elle ; a healthy diet is of great importance to children un régime sain est essentiel pour les enfants ; it is of great importance that il est essentiel que (+ subj) ; it is of great importance that the pound should remain stable il est essentiel que la livre sterling reste stable ; to be of national importance être d'importance nationale ; an event of great political importance un événement d'une grande portée politique ; it is a matter of the utmost importance c'est une question de la plus haute importance ; great importance is attached to success on attache une grande importance au succès ; the importance of France as a world power l'importance de la France en tant que puissance mondiale ; list the priorities in order of importance classez les priorités par ordre d'importance ; a person of no importance une personne sans importance ; it's of no importance ça n'a pas d'importance. -
3 concern
1. transitive verb1) (affect) betreffenso far as... is concerned — was... betrifft
2) (interest)concern oneself with or about something — sich mit etwas befassen
3) (trouble)2. nounthe news/her health greatly concerns me — ich bin über diese Nachricht tief beunruhigt/ihre Gesundheit bereitet mir große Sorgen
1) (relation)3) (matter) Angelegenheit, diethat's no concern of mine — das geht mich nichts an
4) (firm) Unternehmen, das* * *[kən'sə:n] 1. verb1) (to have to do with: This order doesn't concern us; So far as I'm concerned, you can do what you like.) betreffen2) ((with for or about) to make (usually oneself) uneasy: Don't concern yourself about her.) beunruhigen3) ((with with or in) to interest (oneself) in: He doesn't concern himself with unimportant details.) sich beschäftigen2. noun1) (something that concerns or belongs to one: His problems are not my concern.) die Angelegenheit2) (anxiety: The condition of the patient is giving rise to concern.) die Sorge3) (a business: a shoe-manufacturing concern.) das Unternehmen•- academic.ru/15009/concerning">concerning* * *con·cern[kənˈsɜ:n, AM -ˈsɜ:rn]I. nthe company's sole \concern is to ensure the safety of its employees das Unternehmen ist einzig und allein um die Gewährleistung der Sicherheit seiner Mitarbeiter besorgthis \concern to appear sophisticated amused everyone sein [eifriges] Bemühen, kultiviert zu wirken, amüsierte allemajor \concern Hauptanliegen nt\concern for the safety of the two missing teenagers is growing die Sorge um die beiden vermissten Teenager wächst beständigmy \concern is that you're not getting your work done ich mache mir Sorgen, dass du deine Arbeit nicht schaffstI have a matter of some \concern that I would like to talk to you about es gibt da ein Problem, über das ich gern mit Ihnen sprechen würdethere's no cause for \concern es besteht kein Grund zur Sorgeto give rise to \concern Besorgnis erregend seinit's no \concern of mine! das ist nicht meine Angelegenheit!that's none of your \concern das geht dich nichts anfinancial \concerns Finanzangelegenheitenpublic \concern öffentliche Angelegenheit▪ to be of \concern to sb für jdn von Bedeutung seina question of common \concern eine Frage von allgemeinem Interessedo you have any \concern with telecommunications? haben Sie etwas mit dem Fernmeldewesen zu tun?to have a \concern in a business an einem Geschäft beteiligt seinfamily \concern Familienunternehmen nta going \concern ein florierendes Unternehmenindustrial \concern Industriekonzern mII. vt1. (apply to)as far as I'm \concerned was mich anbelangt [o betrifft2. (be sb's business)▪ to \concern sb jdn angehento whom it may \concern (certificate) Bescheinigung; (reference) Zeugnis (formelhafte Anrede bei amtlichen Verlautbarungen, die keinen konkreten Adressaten haben)3. (take an interest in)you don't need to \concern yourself with this matter Sie brauchen sich um diese Angelegenheit nicht zu kümmern4. (be about)5. (worry)▪ to \concern sb jdn beunruhigen* * *[kən'sɜːn]1. n1)(= relation, connection)
do you have any concern with banking? — haben Sie etwas mit dem Bankwesen zu tun?2) (= business, affair) Angelegenheit(en pl) f; (= matter of interest and importance to sb) Anliegen ntSee:→ going4) (= share) Beteiligung f5) (= anxiety) Sorge f, Besorgnis fthe situation in the Middle East is causing concern — die Lage im Nahen Osten ist besorgniserregend
there's some/no cause for concern — es besteht Grund/kein Grund zur Sorge
to do sth out of concern for sb — etw aus Sorge um jdn tun
he showed great concern for your safety — er war or zeigte sich (geh)
don't you feel any concern for the starving millions? — berührt Sie die Tatsache, dass Millionen am Verhungern sind, überhaupt nicht?
6) (= importance) Bedeutung fissues of national concern — Fragen pl von nationalem Interesse
to be of little/great concern to sb — jdm nicht/sehr wichtig sein
2. vt1) (= be about) handeln vonthe last chapter is concerned with... — das letzte Kapitel behandelt...
2) (= be the business of, involve) angehen, betreffen; (= affect) betreffenthat doesn't concern you — das betrifft Sie nicht; (as snub) das geht Sie nichts an
to whom it may concern (on certificate) — Bestätigung f; (on reference) Zeugnis
the countries concerned with oil production — die Länder, die mit der Ölproduktion zu tun haben
where money/honour is concerned — wenn es um Geld/die Ehre geht
is it important? – not as far as I'm concerned — ist es denn wichtig? – was mich betrifft nicht
as far as he is concerned it's just another job, but... — für ihn ist es nur ein anderer Job, aber...
as far as I'm concerned you can do what you like — von mir aus kannst du tun und lassen, was du willst
where we are concerned — wo es um uns geht
who are the people concerned in this report? — wer sind die Leute, um die es in diesem Bericht geht?
the persons concerned —
my brother is the most closely concerned the men concerned in the robbery — mein Bruder ist am meisten davon betroffen die in den Überfall verwickelten Männer
3)(= interest)
he is only concerned with facts — ihn interessieren nur die FaktenI'm not concerned now or I don't want to concern myself now with the economic aspect of the problem — mir geht es jetzt nicht um den ökonomischen Aspekt des Problems
4)(= have at heart)
we should be concerned more with or about quality — Qualität sollte uns ein größeres Anliegen seina mother is naturally concerned about the wellbeing of her children — das Wohl ihrer Kinder ist einer Mutter natürlich ein Anliegen
he's not at all concerned with or about her well-being —
5)I was very concerned to hear about your illness — ich habe mir Sorgen gemacht, als ich von Ihrer Krankheit hörte
he was concerned by the news —
I am concerned to hear that... — es beunruhigt mich, dass...
* * *A v/t1. betreffen, angehen, sich beziehen auf (akk):it does not concern me es betrifft mich nicht, es geht mich nichts an;as far as I am concerned soweit es mich betrifft, was mich anbelangt;to whom it may concern an alle, die es angeht (Überschrift auf Attesten etc)this problem concerns us all dieses Problem geht uns alle an oder ist für uns alle wichtig;your reputation is concerned es geht um deinen Ruf3. beunruhigen:don’t let that concern you mache dir deswegen keine Sorgen;4. interessieren, beschäftigen:B s1. Angelegenheit f, Sache f:that is your concern das ist Ihre Sache;that is no concern of mine das geht mich nichts an;the concerns of the nation die Belange der Nation2. Geschäft n, Firma f, Unternehmen n:first concern Firma, die noch in den Händen der Gründer ist;a) ein gut gehendes Unternehmen,b) fig eine gut funktionierende Sache3. Unruhe f, Sorge f, Besorgnis f (at, about, for wegen, um):there is concern es herrscht Besorgnis;with deep concern tief beunruhigt4. Wichtigkeit f:be of no small concern nicht ganz unbedeutend sein, sehr wichtig sein;a matter of national concern ein nationales Anliegenhave no concern with a matter mit einer Sache nichts zu tun haben6. (at, about, for, in, with) Teilnahme f (an dat), Rücksicht f (auf akk), Anteil m (an dat), Interesse n (für):feel a concern for Teilnahme empfinden für, sich interessieren für7. umg Ding n, Sache f, Geschichte f* * *1. transitive verb1) (affect) betreffenso far as... is concerned — was... betrifft
‘to whom it may concern’ — ≈ "Bestätigung"; (on certificate, testimonial) ≈ "Zeugnis"
2) (interest)concern oneself with or about something — sich mit etwas befassen
3) (trouble)2. nounthe news/her health greatly concerns me — ich bin über diese Nachricht tief beunruhigt/ihre Gesundheit bereitet mir große Sorgen
1) (relation)3) (matter) Angelegenheit, die4) (firm) Unternehmen, das* * *(at, about, for) n.Sorge -n (wegen, um) f.Unruhe -n f. (with) n.Beziehung (zu) f. n.Angelegenheit f.Anteil -e m.Besorgnis f.Ding -e n.Firma Firmen f.Geschichte f.Geschäft -e n.Interesse n.Rücksicht f.Sache -n f.Teilnahme f.Unternehmen n.Wichtigkeit f. v.betreffen v.zustimmen v. -
4 interest
'intrəst, ]( American) 'intərist
1. noun1) (curiosity; attention: That newspaper story is bound to arouse interest.) interés2) (a matter, activity etc that is of special concern to one: Gardening is one of my main interests.) interés3) (money paid in return for borrowing a usually large sum of money: The (rate of) interest on this loan is eight per cent; (also adjective) the interest rate.) interés4) ((a share in the ownership of) a business firm etc: He bought an interest in the night-club.) participación5) (a group of connected businesses which act together to their own advantage: I suspect that the scheme will be opposed by the banking interest (= all the banks acting together).) grupo de intereses
2. verb1) (to arouse the curiosity and attention of; to be of importance or concern to: Political arguments don't interest me at all.) interesar2) ((with in) to persuade to do, buy etc: Can I interest you in (buying) this dictionary?) interesar•- interesting
- interestingly
- in one's own interest
- in one's interest
- in the interests of
- in the interest of
- lose interest
- take an interest
interest1 n1. interés2. aficióninterest2 vb interesartr['ɪntrəst]1 (gen) interés nombre masculino■ only three students showed any interest in the subject sólo tres estudiantes mostraron interés en el tema■ what are your interests? ¿cuáles son tus aficiones?3 (advantage, benefit) provecho, beneficio■ it's in your own interest es por tu propio bien, es en tu propio beneficio■ unions look after the interests of their members los sindicatos se ocupan de los intereses de sus afiliados■ they pay interest at 10% on their mortgage pagan un interés del 10% sobre su hipoteca1 interesar■ can I interest you in this catalogue? ¿le interesaría este catálogo?\SMALLIDIOMATIC EXPRESSION/SMALLto bear/earn/pay interest dar interés, devengar interésto lose interest in something perder interés en algoto take an interest in something interesarse por algoto repay something with interest devolver algo con crecesinterest group grupo de interesesinterest ['ɪntrəst, -tə.rɛst] vt: interesarinterest n1) share, stake: interés m, participación f2) benefit: provecho m, beneficio m, interés min the public interest: en el interés público3) charge: interés m, cargo mcompound interest: interés compuesto4) curiosity: interés m, curiosidad f5) color: color m, interés mplaces of local interest: lugares de color local6) hobby: afición fn.• comodidad s.f.• interés (Economía) s.m.• logro s.m.• renta s.f.v.• interesar v.
I 'ɪntrəst1)a) u ( felt by person) interés minterest IN somebody/something/-ING — interés en alguien/algo/+ inf
I have no interest in getting to know them — no tengo ningún interés en conocerlos, no me interesa conocerlos
to show (an) interest — demostrar* interés, mostrarse* interesado
to take (an) interest in something/somebody — interesarse por algo/alguien
b) c ( hobby) interés m2) u ( possessed by object) interés mis this of any interest to you? — ¿esto te interesa?
3) ca) ( stake) participación f, intereses mplb) ( advantage) (often pl) interés mto act in somebody's interest(s) — actuar* en beneficio de alguien
4) u ( Fin) interés mto earn/charge interest of o at five per cent (per annum) — percibir/cobrar un interés del cinco por ciento (al año)
to pay something/somebody back with interest: he repaid my affection with interest me devolvió con creces el cariño que le había dado; they'll pay me back with interest! me las van a pagar con creces!; (before n) interest rate — tasa f or (esp Esp) tipo m de interés
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transitive verb interesar['ɪntrɪst]can I interest you in a raffle ticket? — ¿le puedo ofrecer un número de rifa?
1. N1) (=curiosity) interés m•
to arouse sb's interest — despertar el interés de algn•
to have an interest in sth — estar interesado en algo•
to lose interest (in sth) — perder el interés (por or en algo)•
of interest, the guidebook describes all the places of interest — la guía describe todos los lugares de interésis this of any interest to you? — ¿te interesa esto?
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I'm doing it just out of interest — lo hago simplemente porque me interesajust out of interest, how much did it cost? — por simple curiosidad, ¿cuánto costó?
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to show (an) interest (in sth/sb) — mostrar interés (por or en algo/por algn)•
to take an interest in sth/sb — interesarse por or en algo/por algn2) (=hobby) interés mmy main interest is reading — mi interés principal or mi pasatiempo favorito es la lectura
what are your interests? — ¿qué cosas te interesan?
special interest holidays — vacaciones fpl de grupos con un interés común
3) (=profit, advantage) interés m•
a conflict of interests — un conflicto de intereses•
in sb's interest(s), it is in your own interest to confess — te conviene confesarheart 1., 1), public 1., 2), vested•
they acted in the best interests of their members — obraron en el mejor interés de sus miembros•
he has business interests abroad — tiene negocios en el extranjero•
to have a controlling/ financial interest in a company — tener una participación mayoritaria/tener acciones en una compañía•
to have an interest in sth — (gen) tener interés or estar interesado en algo; (in company) tener participación en algothe West has an interest in promoting democracy there — Occidente tiene interés or está interesado en promover allí la democracia
5) (Econ) (on loan, shares, savings) interés m•
to bear interest — devengar or dar interesesit bears interest at 5% — devenga or da un interés del 5%
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to earn interest — cobrar intereses•
the interest on an investment — los intereses de una inversiónto repay sth/sb with interest —
I repaid his bad manners with interest! — ¡le devolví los malos modales con creces!
2. VT1) (=arouse interest) interesarit may interest you to know that... — puede que te interese saber que...
can I interest you in a new car? — ¿estaría interesado en comprar un coche nuevo?
2) (=concern) interesar3.CPDinterest charges NPL — intereses mpl
interest group N — grupo m de gente con un mismo interés
interest payments NPL — pago m de intereses
interest rate N — tipo m or tasa f de interés
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I ['ɪntrəst]1)a) u ( felt by person) interés minterest IN somebody/something/-ING — interés en alguien/algo/+ inf
I have no interest in getting to know them — no tengo ningún interés en conocerlos, no me interesa conocerlos
to show (an) interest — demostrar* interés, mostrarse* interesado
to take (an) interest in something/somebody — interesarse por algo/alguien
b) c ( hobby) interés m2) u ( possessed by object) interés mis this of any interest to you? — ¿esto te interesa?
3) ca) ( stake) participación f, intereses mplb) ( advantage) (often pl) interés mto act in somebody's interest(s) — actuar* en beneficio de alguien
4) u ( Fin) interés mto earn/charge interest of o at five per cent (per annum) — percibir/cobrar un interés del cinco por ciento (al año)
to pay something/somebody back with interest: he repaid my affection with interest me devolvió con creces el cariño que le había dado; they'll pay me back with interest! me las van a pagar con creces!; (before n) interest rate — tasa f or (esp Esp) tipo m de interés
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transitive verb interesarcan I interest you in a raffle ticket? — ¿le puedo ofrecer un número de rifa?
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5 place
pleis
1. noun1) (a particular spot or area: a quiet place in the country; I spent my holiday in various different places.) sitio, lugar2) (an empty space: There's a place for your books on this shelf.) sitio3) (an area or building with a particular purpose: a market-place.) lugar, sitio, local4) (a seat (in a theatre, train, at a table etc): He went to his place and sat down.) sitio, asiento5) (a position in an order, series, queue etc: She got the first place in the competition; I lost my place in the queue.) lugar, puesto6) (a person's position or level of importance in society etc: You must keep your secretary in her place.) sitio7) (a point in the text of a book etc: The wind was blowing the pages of my book and I kept losing my place.) página, punto8) (duty or right: It's not my place to tell him he's wrong.) función, papel, deber, obligación9) (a job or position in a team, organization etc: He's got a place in the team; He's hoping for a place on the staff.) puesto, trabajo10) (house; home: Come over to my place.) casa11) ((often abbreviated to Pl. when written) a word used in the names of certain roads, streets or squares.) plaza12) (a number or one of a series of numbers following a decimal point: Make the answer correct to four decimal places.) punto/espacio decimal
2. verb1) (to put: He placed it on the table; He was placed in command of the army.) colocar, poner, situar2) (to remember who a person is: I know I've seen her before, but I can't quite place her.) situar, recordar, identificar•- go places
- in the first
- second place
- in place
- in place of
- out of place
- put oneself in someone else's place
- put someone in his place
- put in his place
- take place
- take the place of
place1 n1. lugar / sitio2. sitio / plaza / asiento3. casato take place tener lugar / ocurrir / celebrarsewhere did the battle take place? ¿dónde tuvo lugar la batalla?place2 vb poner / colocartr[pleɪs]1 (particular position, part) lugar nombre masculino, sitio2 (proper position) lugar nombre masculino, sitio; (suitable place) lugar nombre masculino adecuado, sitio adecuado4 (in book) página5 (seat) asiento, sitio; (at table) cubierto■ can you save my place? ¿me guardas el sitio?1 (put - gen) poner; (- carefully) colocar2 (find home, job for) colocar3 (rank, class) poner, situar4 (remember - face, person) recordar; (- tune, accent) identificar■ I recognize his face, but I can't quite place him me suena su cara, pero no sé de qué\SMALLIDIOMATIC EXPRESSION/SMALLall over the place por todas partes, por todos ladosa place in the sun una posición destacadain place en su sitioin place of somebody / in somebody's place en el lugar de alguienin the first place... en primer lugar...out of place fuera de lugarthere's no place like home no hay nada como estar en casato be placed first «(second etc)» ocupar el primer (segundo etc) puesto, llegar el primero (segundo etc)to change places with somebody cambiar de sitio con alguiento fall into place / fit into place / slot into place encajar, cuadrarto have friends in high places tener amigos influyentesto give place to something dar paso a algoto go from place to place ir de un lugar a otro, ir de un sitio a otro, ir de un lado a otroto go places llegar lejosto hold something in place sujetar algoto know one's place saber el lugar que le corresponde a unoto place a bet hacer una apuestato place an order hacer un pedidoto place one's trust in somebody depositar su confianza en alguiento put oneself in somebody's place ponerse en el lugar de alguiento put somebody in his place poner a alguien en su sitioto take place tener lugarto take second place pasar a un segundo planoto take the place of ocupar el sitio de, reemplazar, sustituirdecimal place SMALLMATHEMATICS/SMALL punto decimalplace of birth lugar nombre masculino de nacimientoplace of residence domicilioplace of worship lugar nombre masculino de cultoplace mat individual nombre masculinoplace name topónimo1) put, set: poner, colocar2) situate: situar, ubicar, emplazarto be well placed: estar bien situadoto place in a job: colocar en un trabajo3) identify, recall: identificar, ubicar, recordarI can't place him: no lo ubico4)to place an order : hacer un pedidoplace n1) space: sitio m, lugar mthere's no place to sit: no hay sitio para sentarse2) location, spot: lugar m, sitio m, parte fplace of work: lugar de trabajoour summer place: nuestra casa de veranoall over the place: por todas partes3) rank: lugar m, puesto mhe took first place: ganó el primer lugar4) position: lugar meverything in its place: todo en su debido lugarto feel out of place: sentirse fuera de lugar5) seat: asiento m, cubierto m (a la mesa)6) job: puesto m7) role: papel m, lugar mto change places: cambiarse los papeles8)to take place : tener lugar9)to take the place of : sustituir an.• ubicación (Informática) s.f.n.• empleo s.m.• encargo s.m.• local s.m.• lugar s.m.• paraje s.m.• plaza s.f.• puesto s.m.• recinto s.m.• sitio s.m.v.• asentar v.• colocar v.• emplazar v.• fijar v.• instalar v.• localizar v.• meter v.• poner v.(§pres: pongo, pones...) pret: pus-pp: puestofut/c: pondr-•)• situar v.• ubicar v.
I pleɪs1)a) c (spot, position, area) lugar m, sitio mshe was in the right place at the right time and got the job — tuvo la suerte de estar allí en el momento oportuno y le dieron el trabajo
from place to place — de un lugar or un sitio or un lado a otro
to have friends in high places — tener* amigos influyentes
all over the place — por todas partes, por todos lados
to go places: this boy will go places — este chico va a llegar lejos
b) ( specific location) lugar mc) (in phrases)in place: when the new accounting system is in place cuando se haya implementado el nuevo sistema de contabilidad; to hold something in place sujetar algo; out of place: modern furniture would look out of place in this room quedaría mal or no resultaría apropiado poner muebles modernos en esta habitación; I felt very out of place there — me sentí totalmente fuera de lugar allí
d) u ( locality) lugar m2) ca) (building, shop, restaurant etc) sitio m, lugar mthey've moved to a bigger place — se han mudado a un local (or a una casa) más grande
b) ( home) casa fwe went back to Jim's place — después fuimos a (la) casa de Jim or (AmL tb) fuimos donde Jim or (RPl tb) a lo de Jim
3) ca) (position, role) lugar mif I were in your place — yo en tu lugar, yo que tú
nobody can ever take your place — nadie podrá jamás ocupar tu lugar or reemplazarte
to know one's place — (dated or hum) saber* el lugar que le corresponde a uno
to put somebody in her/his place — poner* a algn en su lugar
b)in place of — (as prep) en lugar de
c)to take place — ( occur) \<\<meeting/concert/wedding\>\> tener* lugar
we don't know what took place that night — no sabemos qué ocurrió or qué sucedió aquella noche
4) ca) ( seat)save me a place — guárdame un asiento or un sitio
the hall has places for 500 people — la sala tiene capacidad or cabida para 500 personas
b) ( at table) cubierto mto lay/set a place for somebody — poner* un cubierto para algn
5) c (in contest, league) puesto m, lugar mhe took first place — obtuvo el primer puesto or lugar
your social life will have to take second place — tu vida social va a tener que pasar a un segundo plano
6) c (in book, script, sequence)you've made me lose my place — me has hecho perder la página (or la línea etc) por donde iba
7) ca) ( job) puesto mto fill a place — cubrir* una vacante
b) (BrE Educ) plaza fc) ( on team) puesto m8) ( in argument) lugar min the first/second place — en primer/segundo lugar
II
1) (put, position) \<\<object\>\> poner*; (carefully, precisely) colocar*; \<\<guards/sentries\>\> poner*, apostar*, colocar*how are you placed (for) next week? — ¿cómo estás de tiempo la semana que viene?
to place one's confidence o trust in somebody/something — depositar su (or mi etc) confianza en alguien/algo
2)a) (in hierarchy, league, race)national security should be placed above everything else — la seguridad nacional debería ponerse por encima de todo
b) ( in horseracing)to be placed — llegar* placé or colocado ( en segundo o tercer lugar)
3)a) (find a home, job for) colocar*they placed her with a Boston firm — la colocaron or le encontraron trabajo en una empresa de Boston
b) \<\<advertisement\>\> poner*; \<\<phone call\>\> pedir*; \<\<goods/merchandise\>\> colocar*4) ( identify) \<\<tune\>\> identificar*, ubicar* (AmL)her face is familiar, but I can't quite place her — su cara me resulta conocida pero no sé de dónde or (AmL tb) pero no la ubico
5) ( direct carefully) \<\<ball/shot\>\> colocar*[pleɪs]1. Nthis is the place — este es el lugar, aquí es
we came to a place where... — llegamos a un lugar donde...
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the furniture was all over the place — los muebles estaban todos manga por hombro•
in another or some other place — en otra parte•
any place will do — cualquier lugar vale or sirve•
it all began to fall into place — todo empezó a tener sentido•
when the new law/system is in place — cuando la nueva ley/el nuevo sistema entre en vigora blue suit, worn in places — un traje azul, raído a retazos
the snow was a metre deep in places — había tramos or trozos en que la nieve cubría un metro
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this is no place for you — este no es sitio para ti•
a place in the sun — (fig) una posición envidiable2) (specific) lugar m•
place of business — [of employment] lugar m de trabajo; (=office) oficina f, despacho m ; (=shop) comercio m3) (=town, area) lugar m, sitio m•
to go places — (US) (=travel) viajar, conocer mundohe's going places * — (fig) llegará lejos
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from place to place — de un sitio a otrohe drifted from place to place, from job to job — iba de un sitio a otro, de trabajo en trabajo
4) (=house) casa f ; (=building) sitio mwe were at Peter's place — estuvimos en casa de Pedro, estuvimos donde Pedro *
my place or yours? — ¿en mi casa o en la tuya?
I must be mad, working in this place — debo de estar loca para trabajar en este sitio or lugar
5) (in street names) plaza f6) (=proper or natural place) sitio m, lugar mdoes this have a place? — ¿tiene esto un sitio determinado?
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his troops were in place — sus tropas estaban en su sitiohe checked that his tie was in place — comprobó que llevaba bien puesta or colocada la corbata
•
to be out of place — estar fuera de lugarI feel rather out of place here — me siento como que estoy de más aquí, aquí me siento un poco fuera de lugar
•
to laugh in or at the right place — reírse en el momento oportuno7) (in book) página f•
to find/ lose one's place — encontrar/perder la página•
to mark one's place — poner una marca (de por dónde se va) en un libro8) (=seat) asiento m ; (in cinema, theatre) localidad f ; (at table) cubierto m ; (in queue) turno m ; (in school, university, on trip) plaza f ; (in team) puesto mare there any places left? — ¿quedan plazas?
is this place taken? — ¿está ocupado este asiento?
•
to change places with sb — cambiar de sitio con algn•
to give place to — dar paso a•
to lay an extra place for sb — poner otro cubierto para algn9) (=job, vacancy) puesto mto seek a place in publishing — buscarse una colocación or un puesto en una casa editorial
10) (=position) lugar mif I were in your place — yo en tu lugar, yo que tú
•
I wouldn't mind changing places with her! — ¡no me importaría estar en su lugar!•
to know one's place — saber cuál es su lugar•
racism has no place here — aquí no hay sitio para el racismo•
she occupies a special place in the heart of the British people — ocupa un rincón especial en el corazón del pueblo británico•
to take the place of sth/sb — sustituir or suplir algo/a algnI was unable to go so Sheila took my place — yo no pude ir, así que Sheila lo hizo por mí
11) (in series, rank) posición f, lugar m•
to work sth out to three places of decimals — calcular algo hasta las milésimas or hasta con tres decimales•
Madrid won, with Bilbao in second place — ganó Madrid, con Bilbao en segunda posición or segundo lugar•
she took second place in the race/Latin exam — quedó la segunda en la carrera/el examen de Latínhe didn't like having to take second place to his wife in public — delante de la gente no le gustaba quedar en un segundo plano detrás de su mujer
for her, money takes second place to job satisfaction — para ella un trabajo gratificante va antes que el dinero
- put sb in his place12) (other phrases)•
in the first/ second place — en primer/segundo lugar•
in place of — en lugar de, en vez de•
to take place — tener lugarthe marriage will not now take place — ahora la boda no se celebrará, ahora no habrá boda
there are great changes taking place — están ocurriendo or se están produciendo grandes cambios
2. VTthe drought is placing heavy demands on the water supply — la sequía está poniendo en serios apuros al suministro de agua
unemployment places a great strain on families — el desempleo somete a las familias a una fuerte presión
2) (=give, attribute) [+ blame] echar (on a); [+ responsibility] achacar (on a); [+ importance] dar, otorgar more frm (on a)•
I had no qualms about placing my confidence in him — no tenía ningún reparo en depositar mi confianza en él•
they place too much emphasis on paper qualifications — le dan demasiada importancia a los títulos•
we should place no trust in that — no hay que fiarse de eso3) (=situate) situar, ubicarhow are you placed for money? — ¿qué tal andas de dinero?
4) (Comm) [+ order] hacer; [+ goods] colocar; (Econ) [+ money, funds] colocar, invertirgoods that are difficult to place — mercancías fpl que no encuentran salida
bet 3., 1)to place a contract for machinery with a French firm — firmar un contrato con una compañía francesa para adquirir unas máquinas
5) (=find employment for) [agency] encontrar un puesto a, colocar; [employer] ofrecer empleo a, colocar; (=find home for) colocarthe child was placed with a loving family — el niño fue (enviado) a vivir con una familia muy cariñosa
6) (of series, rank) colocar, clasificarto be placed — (in horse race) llegar colocado
they are currently placed second in the league — actualmente ocupan el segundo lugar de la clasificación
7) (=recall, identify) recordar; (=recognize) reconocer; (=identify) identificar, ubicar (LAm)I can't place her — no recuerdo de dónde la conozco, no la ubico (LAm)
3.VI(US) (in race, competition)to place second — quedar segundo, quedar en segundo lugar
4.CPDplace card N — tarjeta que indica el lugar de alguien en la mesa
place kick N — (Rugby) puntapié m colocado; (Ftbl) tiro m libre
place names (as study, in general) toponimia fplace name N — topónimo m
place setting N — cubierto m
* * *
I [pleɪs]1)a) c (spot, position, area) lugar m, sitio mshe was in the right place at the right time and got the job — tuvo la suerte de estar allí en el momento oportuno y le dieron el trabajo
from place to place — de un lugar or un sitio or un lado a otro
to have friends in high places — tener* amigos influyentes
all over the place — por todas partes, por todos lados
to go places: this boy will go places — este chico va a llegar lejos
b) ( specific location) lugar mc) (in phrases)in place: when the new accounting system is in place cuando se haya implementado el nuevo sistema de contabilidad; to hold something in place sujetar algo; out of place: modern furniture would look out of place in this room quedaría mal or no resultaría apropiado poner muebles modernos en esta habitación; I felt very out of place there — me sentí totalmente fuera de lugar allí
d) u ( locality) lugar m2) ca) (building, shop, restaurant etc) sitio m, lugar mthey've moved to a bigger place — se han mudado a un local (or a una casa) más grande
b) ( home) casa fwe went back to Jim's place — después fuimos a (la) casa de Jim or (AmL tb) fuimos donde Jim or (RPl tb) a lo de Jim
3) ca) (position, role) lugar mif I were in your place — yo en tu lugar, yo que tú
nobody can ever take your place — nadie podrá jamás ocupar tu lugar or reemplazarte
to know one's place — (dated or hum) saber* el lugar que le corresponde a uno
to put somebody in her/his place — poner* a algn en su lugar
b)in place of — (as prep) en lugar de
c)to take place — ( occur) \<\<meeting/concert/wedding\>\> tener* lugar
we don't know what took place that night — no sabemos qué ocurrió or qué sucedió aquella noche
4) ca) ( seat)save me a place — guárdame un asiento or un sitio
the hall has places for 500 people — la sala tiene capacidad or cabida para 500 personas
b) ( at table) cubierto mto lay/set a place for somebody — poner* un cubierto para algn
5) c (in contest, league) puesto m, lugar mhe took first place — obtuvo el primer puesto or lugar
your social life will have to take second place — tu vida social va a tener que pasar a un segundo plano
6) c (in book, script, sequence)you've made me lose my place — me has hecho perder la página (or la línea etc) por donde iba
7) ca) ( job) puesto mto fill a place — cubrir* una vacante
b) (BrE Educ) plaza fc) ( on team) puesto m8) ( in argument) lugar min the first/second place — en primer/segundo lugar
II
1) (put, position) \<\<object\>\> poner*; (carefully, precisely) colocar*; \<\<guards/sentries\>\> poner*, apostar*, colocar*how are you placed (for) next week? — ¿cómo estás de tiempo la semana que viene?
to place one's confidence o trust in somebody/something — depositar su (or mi etc) confianza en alguien/algo
2)a) (in hierarchy, league, race)national security should be placed above everything else — la seguridad nacional debería ponerse por encima de todo
b) ( in horseracing)to be placed — llegar* placé or colocado ( en segundo o tercer lugar)
3)a) (find a home, job for) colocar*they placed her with a Boston firm — la colocaron or le encontraron trabajo en una empresa de Boston
b) \<\<advertisement\>\> poner*; \<\<phone call\>\> pedir*; \<\<goods/merchandise\>\> colocar*4) ( identify) \<\<tune\>\> identificar*, ubicar* (AmL)her face is familiar, but I can't quite place her — su cara me resulta conocida pero no sé de dónde or (AmL tb) pero no la ubico
5) ( direct carefully) \<\<ball/shot\>\> colocar* -
6 stand
[stænd] 1. гл.; прош. вр., прич. прош. вр. stood1)а) стоятьHe is too weak to stand. — Он еле держится на ногах от слабости.
б) = stand up вставатьWe stood up to see better. — Мы встали, чтобы лучше видеть.
Stand up when the judge enters the court. — Встаньте, когда судья войдёт в зал.
2) водружать, помещать, ставить3)а) быть расположенным, находиться; занимать место4)- stand highHe stands first in his class. — Он занимает первое место в классе.
б) быть определённого роста; достигать определённой высотыHe stands six feet three. — Его рост 6 футов 3 дюйма.
5) держаться; быть устойчивым, прочным, крепким; устоятьThe house still stands. — Дом всё ещё держится.
These boots have stood a good deal of wear. — Эти сапоги хорошо послужили.
This colour will stand. — Эта краска не слиняет.
Not a stone was left standing. — Камня на камне не осталось.
6)а) = stand up to выдерживать, выносить, терпетьI can't stand him. — Я его не выношу.
I don't know how you stand up to the severe winters in your part of the world. — Удивляюсь, как вы у себя переносите такие суровые зимы!
б) подвергаться (чему-л.)7)а) иметь определённую точку зрения; занимать определённую позициюHere I stand. — Вот моя позиция.
б) ( stand for) поддерживать, стоять за (что-л.)This decision goes against everything I stand for. — Это решение противоречит всем моим убеждениям.
8) обычно юр.; = to stand good оставаться в силе, быть действительнымThat translation may stand. — Этот перевод может остаться без изменений.
9) охот. делать стойку, вставать в стойку ( о собаке)10) разг. угощать, платить за угощениеto stand smb. a good dinner — угостить кого-л. вкусным обедом
11) ( stand against) = stand up toа) противиться, сопротивлятьсяI stand against all forms of cruelty, especially to children. — Я против любых форм насилия, особенно по отношению к детям.
He was a ruthless tyrant who always got his own way because no one was brave enough to stand up to him. — Он был безжалостным деспотом и делал всё, что хотел, потому что никто не осмеливался противостоять ему.
б) вырисовываться, виднеться12) ( stand at) достигать (какой-л. отметки); оставаться (на каком-л. уровне)The flood level stood at three feet above usual for several weeks. — В течение нескольких недель уровень воды держался на три фута выше обычного.
13) ( stand between) становиться между (кем-л. / чем-л.), вмешиваться, пытаться помешатьHe will let no opposition stand between himself and his future. — Он не позволит, чтобы кто-нибудь мешал ему в осуществлении планов на будущее.
14) (stand behind / by)а) поддерживать (кого-л.)to stand by one's friend — поддерживать друга (в трудную минуту), быть верным товарищем
The whole family stood behind him in his struggle. — Вся семья поддерживала его в борьбе.
б) быть руководящим принципом (чьей-л. деятельности)A sense of the importance of national unity stands behind the party's thinking. — Руководящим принципом в деятельности партии является осознание важности народного единства.
15) ( stand by) держаться, придерживаться (чего-л.), выполнять (обязательства и т. п.)16) ( stand for)а) означать, обозначать, значитьWhat does EU stand for? — Что означает (сокращение) "ЕС"? / Как расшифровывается (сокращение) "ЕС"?
Syn:б) быть кандидатом; баллотироваться (куда-л.)в) мор. идти, держать курс на (что-л.)17) ( stand with) = stand in with быть в каких-л. отношениях с (кем-л.)to stand well with smb. — быть в хороших отношениях с кем-л.; быть на хорошем счету у кого-л.
Of course you should stand in with the chairman. — Безусловно, вы должны поддерживать хорошие отношения с председателем.
18) ( stand over) стоять и наблюдать за (чьей-л.) работойMother, please don't stand over me while I'm cooking, you make me nervous. — Мама, прошу тебя, не стой над душой, когда я готовлю. Я от этого начинаю нервничать.
19) ( stand (up)on)а) = stand out / up for отстаивать ( права)I stand on my rights in this matter, and will take the matter to court if necessary. — Я настаиваю на соблюдении своих прав в данном вопросе и в случае необходимости готов обратиться в суд.
He stood out for better terms. — Он настаивал на улучшении условий.
б) настаивать на (чём-л.)Do you still stand on your original story? — Вы продолжаете настаивать на истинности того, что вы рассказали?
•- stand away
- stand back
- stand by
- stand down
- stand in
- stand off
- stand on
- stand out
- stand over
- stand to
- stand together
- stand up••stand and deliver! — руки вверх!; "кошелёк или жизнь"!
it stands to reason that — само собой разумеется, что
to stand on one's own (two) feet — быть независимым, твёрдо стоять на ногах
I don't know where I stand. — Не знаю, что со мной дальше будет. / Не знаю, что меня ждёт.
- stand Sam- stand on end 2. сущ.1) подставка; этажерка; консоль, подпора, стойкаmusic stand — пюпитр ( для нот)
He adjusted the microphone stand. — Он отрегулировал штатив микрофона.
Now you should try jumps from stand. — Теперь тебе нужно попробовать прыгать с тумбы.
Syn:shore II 2.2) ларёк, киоск, палатка; стендfruit stand — фруктовый ларёк, фруктовая палатка
hot-dog stand — палатка, где продаются хот-доги
vegetable stand — овощной киоск, зеленная лавка
Syn:3)а) трибунаThirteen people died and 400 were injured on May 5 when a temporary spectators' stand collapsed shortly before the start of a football match between Bastia and Olympique Marseille at the Furiani stadium in Bastia, Corsica. — Тринадцать человек погибли и четыреста получили ранения, когда пятого мая прямо перед началом футбольного матча между "Бастией" и "Олимпиком" из Марселя на стадионе "Фуриани" в г. Бастия на Корсике обрушилась временная трибуна для зрителей.
б) ( stands) места на трибунеOut of action for a month with knee trouble, he watched from the stands. — Он на месяц выбыл из строя из-за проблем с коленом и смотрел за игрой с трибуны.
4)а) трибуна; кафедра, возвышение, с которого произносят речиSyn:б) амер.; юр. место свидетеля в суде5) место, местоположениеto take one's stand — занять место, расположиться (где-л.)
He saw everything from his comfortable stand. — Он всё видел со своего удобного места.
Syn:position 1.6) взгляд, позиция, точка зренияHe took a stand of the leading party. — Он встал на позицию лидирующей партии.
7)а) остановка (автобусная, троллейбусная и т. п.)б) стоянка (такси и т. п.)8) воен. пост9)а) остановка, перерыв, интервалHe made a sudden stand. — Он внезапно остановился
•Syn:10) сопротивлениеfirm / resolute / strong stand — решительное сопротивление
They took a resolute stand on the issue of tax reform. — Они оказали решительное сопротивление проведению налоговой реформы.
Syn:11) с.-х.б) лесопосадка, лесонасаждение12) театр. остановка в каком-л. месте для гастрольных представленийHe'd been making stands at moving-picture houses all over the country. — Он останавливался, чтобы дать гастрольные представления в помещениях кинотеатров по всей стране.
13) тех. станина14) воен. комплект -
7 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
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реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
8 Florey, Howard Walter
SUBJECT AREA: Medical technology[br]b. 24 September 1898 Adelaide, Australiad. 21 February 1968 Oxford, England[br]Australian pathologist who contributed to the research and technology resulting in the practical clinical availability of penicillin.[br]After graduating MB and BS from Adelaide University in 1921, he went to Oxford University, England, as a Rhodes Scholar in 1922. Following a period at Cambridge and as a Rockefeller Fellow in the USA, he returned to Cambridge as Lecturer in Pathology. He was appointed to the Chair of Pathology at Sheffield at the age of 33, and to the Sir William Dunne Chair of Pathology at Oxford in 1935.Although historically his name is inseparable from that of penicillin, his experimental interests and achievements covered practically the whole range of general pathology. He was a determined advocate of the benefits to research of maintaining close contact between different disciplines. He was an early believer in the need to study functional changes in cells as much as the morphological changes that these brought about.With E. Chain, Florey perceived the potential of Fleming's 1929 note on the bacteria-inhibiting qualities of Penicillium mould. His forthright and dynamic character played a vital part in developing what was perceived to be not just a scientific and medical discovery of unparalleled importance, but a matter of the greatest significance in a war of survival. Between them, Florey and Chain were able to establish the technique of antibiotic isolation and made their findings available to those implementing large-scale fermentation production processes in the USA.Despite being domiciled in England, he played an active role in Australian medical and educational affairs and was installed as Chancellor of the Australian National University in 1966.[br]Principal Honours and DistinctionsLife peer 1965. Order of Merit 1965. Knighted 1944. FRS 1941. President, Royal Society 1960–5. Nobel Prize for Medicine or Physiology (jointly with E.B.Chain and A.Fleming) 1945. Copley Medal 1957. Commander, Légion d'honneur 1946. British Medical Association Gold Medal 1964.Bibliography1940, "Penicillin as a chemotherapeutic agent", Lancet (with Chain). 1949, Antibiotics, Oxford (with Chain et al.).1962, General Pathology, Oxford.MG
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